16 Years of Recognizing What Matters
I started my career in global advertising at Tribal Worldwide (DDB), where the only metric that mattered was business outcome. Since then I have carried that standard into complex systems for fintech, edtech and AI-driven talent intelligence. Today I run product and technology as Co-Founder & CPO at Birlika Collective, and the method below is how the work gets done: find the patterns that drive adoption and growth, then build on them.
The METHODOutcome-Driven Systems
Humans run on pattern recognition. I design with the patterns people already trust, so a product feels familiar from the first screen.
1. Patterns First.
Every bet gets a cheap test before it gets a team. Venture OS went from first commit to production in nine weeks because the bet was proven early.
3. Evidence Before Scale.
Everything on a product must earn its place. A feature counts when it removes friction or moves a business number. Days-to-minutes is the bar I hold work to.
2. Outcomes Over Output.
Build the structure once and let it carry the work: design systems, a written process, one platform running four ventures.
4. Systems That Hold.
THE TRAJECTORYI. Founder & Executive Strategy
2025 – Present | Co-Founder & CPO at Birlika Collective
Running product and technology across four ventures. The flagship, Cardixx, launched on both app stores in July 2026.
II. High-Stakes Product Leadership
2022 – 2025 | Sr. UI/UX Designer at MapX (Savannah Group)
Three years as the platform's product designer: research, the design system, and the talent-mapping interfaces. Cut executive search cycles by 2–4 weeks and made stakeholder reporting a 2-minute job.
2018 – 2022 | Sr. UI/UX Consultant at ProjectMind
Design consultancy inside software companies building fintech products: credit scoring, treasury and portfolio platforms, IFRS compliance dashboards.
2016 – 2017 | Art Direction & UI/UX at DMM.com
EdTech interfaces for 100K+ students worldwide, built for real-time lessons on a scalable design system.
III. Creative Roots
2010 – 2016 | Art Direction at Tribal Worldwide & Bilhassa
360° campaigns for global brands like Vodafone and Doritos. Kristal Elma awards and 4 consecutive Effie wins, judged on measured business results.
Academic FoundationIstanbul University
Public Relations & Advertising, BA
Media & Communication, AA
Anadolu University
Web Design & Development, AA
Anadolu University
Beyond the WorkspaceCurrently based by the Aegean coast in İzmir. I believe that solving complex product architecture requires a high-functioning life away from the screen.
Balancing strategic thinking with the simplicity of seaside life, shared with my dog and two cats: Osman, Ozzy and Leyla.
