I'm a Product Designer with over 15 years of experience creating digital solutions across advertising, fintech, edtech, and HR industries. My journey has been driven by curiosity and a passion for turning complex problems into simple, elegant experiences that users actually want to engage with.

My career began in global advertising at Tribal DDB, where I crafted captivating campaigns for renowned brands like Vodafone and Doritos. This foundation taught me how design impacts business objectives while keeping users at the center. In 2016, I transitioned into internet technologies, diving deep into EdTech, Fintech, and HRM sectors where I discovered my true calling in product design.

Recently, I designed MapX, an AI-powered talent mapping platform at Savannah Group that helps companies build executive talent maps 50% faster. Over 3 years, I worked directly with CTO and stakeholders to transform complex AI-driven data into intuitive interfaces, saving companies 2-4 weeks per executive search. This project perfectly captures my approach: combining strategic thinking with user-centered design to solve meaningful business challenges.

I bring strong cross-functional collaboration and stakeholder communication skills to every project, ensuring seamless design handoffs and meaningful user experiences. Whether it's designing fintech interfaces or building intuitive learning platforms, I believe great design should feel invisible while doing the heavy lifting.

Today, I'm fortunate to live close to the seaside in beautiful İzmir, where I work remotely, enjoy the beach, and share my life with my cat, Ozzy. Design is a lifelong passion, and I'm always eager to explore new horizons and create experiences that make a difference. Life here is full, happy, and inspiring – and I look forward to connecting and sharing more of this journey!